Virgil Sludge is a simple country boy working a temporary job in the city for extra Christmas money. As custodian at a leading ad agency, Virgil and his best friend Ellard, having a little harmless fun, play around with one of their own advertising ideas while taking a break in an executive’s office. By mistake, the storyboard with a catchphrase about fishing lures is taken to the printers and published as the new campaign slogan.
To everyone’s surprise, the slogan is a hit and the company’s profits go through the roof. So Virgil, his wife, Margaret, and a few of their backwoods friends are invited to the company’s Christmas party where Virgil is to be recognized for his creativity and result-driven campaign. But these country folk have never attended such a fancy city affair and they fit in about as well as a barrel of oil fits in with a bucket of water. A great fish-out-of-water situation begging for hilarious confusion. Easy sets. |
